Advertisement: Meaning , Advantages and Disadvantages
The Meaning of Advertisement.
An advertisement is a public announcement that announces an event, product or service. Thus, advertising is the process by which events, products or services are brought to the public’s attention and made to look appealing.
Advertisements can be on paper, on TV or online. The nature and ethics of advertising has been the occasion for much debate over the years.
Here, we help you to make up your mind with a handy guide to 10 advantages and 10 disadvantages of advertisement.
10 Advantages of Advertisement.
- Bringing new products to your notice. Advertisements are a great source of inspiration for new things to buy!
- Creativity. Some adverts are very creative, and fun to engage with in their own right.
- Helping the economy. Marketing helps to keep the wheels of business well oiled.
- Spotting your favorite stars. Famous actors often appear in high profile ad campaigns: watch out for them!
- Treating yourself. Advertisements encourage you to treat and pamper yourself, a great way of boosting your mood.
- Gift ideas. Advertisements are a handy way of getting ideas for gifts that you can give your loved ones on special occasions.
- Cultural markers. Adverts often are the barometers of our society, showing what people care about and what our values currently are.
- A break from the show. When the adverts come on during a TV show, you have time to grab a drink or use the bathroom: very convenient!
- Time to get some popcorn. As the adverts roll in the movie theater, audience members have time to find a seat or rush out for an extra hot dog.
- A talking point. Everyone sees the same adverts, so they are something to talk about with your friends.
10 Disadvantages of adverts.
- Spending money you don’t have. Advertisements can prompt you to spend cash that you should really be saving.
- Too commercial. Adverts show just how commercialized our society has become.
- Breaking up your favorite shows. Sometimes, you just want to watch that thriller straight through without having adverts breaking up the action.
- An online annoyance. Trying to stay absorbed in an online article when ads are popping up left, right and center can be very difficult!
- A security risk. We have seen the rise of ‘adware’: malicious software that plants risky ads in your computer.
- Crass and crude. Some people find today’s ad campaigns far too low minded for their liking.
- Ineffective. Nowadays, people are well aware that advertisements are trying to sell them something, so they can ‘switch off’ instantly as soon as they see an advert, making adverts ineffective.
- Boring. Some people just find ads monotonous and boring.
- Unsuitable for kids. Some parents worry about the suitability of certain adverts for their children.
- A waste of money? The money spent on ad campaigns could be used for education or charity projects instead.
Entertaining or boring? Inspirational or manipulative? You decide!